What does Hammond Hill do?
We work closely with companies that have a wide range of branding and marketing challenges to come up with answers and insights that reflect their specific situation.
We are experienced in market research, marketing communications and strategy development. We conduct market research with an eye for the details of the market that will particularly affect our clients’ work and business.
When you combine our knowledge of markets—healthcare, finance, consumer, and others—with our truly integrated understanding of marketing, you have access to the fundamental expertise needed for consulting work with enduring value. And to complete the job, we offer a full range of market communications services, from branding strategy to white papers, brochures, reports, and other marketing collateral.
Why do you call yourselves a marketing lab?
The idea of a marketing lab is that we operate in a collaborative atmosphere with a common goal: creating solutions to specific problems. Our lab is where we incubate, grow, percolate, test, examine, prod, retest, shake, stir, and bombard ideas in a creative and informed environment to make sure they’ll work in real-world conditions.
We approach each client’s issue as a unique challenge to be shaped and solved through the hard work of listening and thinking and working through ideas. There is no one-size-fits-all solution.
What are your strengths?
Many of our clients know us because of our strength in healthcare, and that’s certainly an area where we have real expertise. Really, though, our greatest strength is in understanding who your customers are, what they want, and what they expect from you—and then figuring out how to effectively and creatively communicate your message to them.
What is your approach to branding?
We approach branding from the outside in—that is, from the perspective of how different customers and actors in the market will come to your company. We also approach branding from the inside out, by understanding your brand as a character in a complex and dynamic story.
Most branding approaches commit at least one of the following errors:
- Too much content-heavy analysis, without thought to design or aesthetics.
- Too great an emphasis on a “creative” treatment that loses its connection with the overall message and content and becomes too distracted by its own cleverness.
- Focus on tactics without a sufficient foundation in what the overall vision is, and what the guiding themes are.
- Tremendous attention paid to the creation of mission statements or vision statements, while neglecting the fact that such exercises will make little sense without a drive to get the message to the market—to the customers who will pay for your products and services.
- Death by committee—making sure everybody gets to contribute something, to the detriment of good design.
- The emperor’s clothes. A campaign that is so directed and controlled by one dominant personality in the company that no one dares to mention that it’s no good, that it won’t do the job, or that it’s not to the point.
Our branding programs are designed to find the right balance and avoid the pitfalls listed here.
Do you have specific branding products?
Yes. We have two main products: B2 & Values Segmentation
B2: Building the Brand Story for Both Sides of the Brain
We’ve looked, we’ve researched, we’ve consulted, and there’s nothing quite like B2 anywhere. Our B2 branding program is holistic, grounded in science, artistic, balanced, and thorough. This program uses a methodology that uncovers and incorporates customers’ emotional and rational responses to the elements of a brand’s character and to the stories that surround the brand. B2 finds and combines the right mixture of words and images that support and build the brand character in ways that make sense to both sides of the brain.
B2 is one side or our branding coin.
Values Segmentation
On the flip side is our Values Segmentation program. With this program, you can examine your audience from the perspective of their values. Using well tested research techniques, we are able to place individual members of your audience into discrete groups according to values that differ from group to group. By knowing your individual customer’s values profile, you will be able to build deeper and more enduring relationships with them, and will improve your ability to predict how they will respond to particular communications, sales and marketing techniques, and so on.
How long have you been doing this?
Hammond Hill has been in business since 1999, and its principals each have more than 20 years’ experience in marketing, research, communications, writing, or consulting.
How big are you?
We work with a core team of six people, and an extended family of eight more senior consultants. We also have a network of longstanding relationships with creative and consulting partners in healthcare, managed care, video production, writing, training, to name just a few that add depth or breadth or whatever dimension you need.
Who do you do this for?
We work with all companies great and small. Our clients have included powerful brands such as Amgen, AstraZeneca, Boston Scientific, and Massachusetts General Hospital, and emerging companies such as InCyte, Biotronik, and Averion. We work with companies of all sizes, at all stages of development, from start-up to super-brand.
How do you get started?
Just let us know you’d be interested in finding out more about our programs.
Give us as call at (978) 266-9466
or
Drop us e-mail us at ideas@hammondhill.com
or
Send us a letter to:
Hammond Hill
530 Great Road
Acton, MA 01720
We’d love to hear from you.
Where are you located?
Our office is in a beautiful setting on Nagog Pond in Acton, Massachusetts, a town of about 20,000, northwest of Boston. Acton was home to Captain Isaac Davis, who led the Minutemen of Acton to the Battle of Concord, where he was killed in battle—the first officer to die in the American Revolutionary War.
Hammond Hill by the numbers …
Contact information:
570 Mass Ave
Acton, MA 10720
978.266.9466
www.hammondhill.com
Established: 1999
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570 Mass Ave