Hammond Hill: A Healthcare Marketing Lab, Our Healthcare Marketing Services

Among the many healthcare challenges we tackle:
Product pre-launch and launch planning Positioning, message, and ad testing Hard-to-get physician opinions Integrating strategy and marketing communications implementation The hospital purchasing dynamic Patient Satisfaction How to target and communicate across multiple audiences	Marketing "coaching" for sales and marketing professionals Referring physician strategies Hospital branding Formulary acceptance pull-through Consumer attitudes toward healthcare brands Managed care strategies
BRANDING AND POSITIONING Brand Boundary Assessment Attitude & Awareness Brand Strategy and Planning Message Development Positioning Testing Corporate Image/Identity MARKETING Planning Ad Testing Product Introduction Segmentation Strategy War Games Competitive Analysis MARKET RESEARCH AND ANALYSIS Qualitative Research Focus Groups (including Mock Formulary, P&T, and Purchasing Committees) One-on-One Interviews Physician Research Consumer/Patient Research Internet Surveys Thought Leader Assessments/ KOL Mapping	MARKETING COMMUNICATIONS Advertising Brochures Newsletters Direct Mail Physician Directed Consumer/Patient STRATEGIC PLANNING Internal/External Assessments Process Management Meeting Facilitation Reporting Implementation MANAGED CARE Strategic Development Mock Formulary Committees MCO Market Assessment Key Player Interviewing Disease State Segmenting Reimbursement Strategy Sales Force Training Formulary Audits

Among the disease states, therapeutic categories and specialty areas in which we’ve worked:
Allergy	GERD	NSAIDS
Alzheimer’s Disease	GI	OB/GYN
Anesthesia	HIV	Obesity
Antibiotics	HRT	Ophthalmology
Asthma	Hypertension	Orthopedics
Cardiology	Imaging	Pediatrics
Cosmetic Surgery	GI	Prostate Cancer
Dentistry	Infectious Disease	Radiology
Dermatology	Injectables	Sleep Disorders
Diabetes	Medical Equipment	Sports Medicine
Emergency Medicine	Nephrology	Urology
Endocrinology	Neurology	UTI’s